Let me start by saying that I write this Personal Capital review as a user. I’ve used the service for a few months now and feel like it’s time to offer my $0.02 on the experience.
Let me kick off this Personal Capital review by saying that the company has some high level support behind it, receiving millions in launch funding. In addition, a successful and established entrepreneur stands at the helm.
Bill Harris is the founder of Personal Capital. Harris is the former CEO of Intuit and PayPal. Bill and company raised $28 million in venture capital for Personal Capital. Other top executives have backgrounds in finance and many hold the CFP® (Certified Financial Planner) designation.
Personal Capital is best described as an “aggregator.” It exists to help you track and understand your financial accounts. After connecting all sources of financial information, including credit cards, bank accounts, investment accounts, and whatever else you may have, the free service will explain your situation and offer basic investment guidance.
It is similar to Mint’s online service, but will much more investment input. If you have any investment information, Personal Capital picks up where Mint leaves off. It places less emphasis on tracking basic budgeting and spending, while providing substantially better functionality for tracking investments and introducing more advanced financial planning concepts, such as asset allocation, income tax planning, and tax loss harvesting.
How Personal Capital Works
After opening a free account, you must link your financial accounts to the online interface. This involves authorizing each account that you have from within Personal Capital. I found this to be extremely easy and efficient.
After linking accounts with Personal Capital, they remain linked. Each day, your account information is automatically updated.
The site then aggregates all the information into a bright and colorful series of charts and graphs to help you make sense of your savings and investments, and to help you gauge your position against market performance.
The generated graphs include:
- Account Balances
- Income Reports
- Spending Reports
- Asset Allocation
- Investment Returns
- Projected Investment Fees
How They Make Money
The service is completely free, but there is more.
Personal Capital is a registered financial advisor providing the free service to attract more affluent site users – particularly those with investable assets of at least $100,000. If a user has $100,000 or more, Personal Capital offers professional financial advice and the ability to work with a (real) financial advisor (who is often well trained). Personal Capital gets its money by taking a percentage of the assets under management, or AUM.
The annual fees for their investment services are as follows:
- $0 – $250,000 costs 0.95%
- $251,000 – $500,000 costs 0.90%
- $500,001 – $1,000,000 costs 0.85%
- $1,000,000 – $5,000,000 costs 0.80%
- Greater than $5,000,000 costs 0.75%
Please remember that these fees don’t include the underlying investment expense fees, which are indeed low because Personal Capital invests all or part of your money in passive ETFs. So add another 0.1-0.2% to their investment service fees for a total fee amount.
Again, there is no obligation to pay for this service, and I certainly choose not to do so. I’ll tell you why below.
Personal Capital Security
The security is very good. Personal Capital requires you to register each computer you use. They will send you either an E-mail or text message to your cell phone to register each device. Once your computer or smart phone is registered, you will not need to go through this process again.
Like most other reputable online sites, the site is encrypted and requires an account image and password as well. These are all great features.
There is another layer of security that is used when linking financial accounts to your Personal Capital account. You must sign in and verify the original online account in addition to your Personal Capital login. All of these features combine to leave you feeling protected.
- Technology – Personal Capital can be used on the computer, tablet, or smart phone. They have apps available and all integrate seamlessly. This makes it easy to check or track accounts on the go.
- Ease of Use - Getting started and syncing accounts is incredibly easy with Personal Capital. I’ve had no problems at all with functionality during my participation. In addition, the graphs and charts are very easy to read and understand.
- Comprehensive Service – As I mentioned earlier in the Personal Capital review, this service allows you to bring together all of your account into one pretty online interface. This is probably most useful for individuals who have a number of investment accounts because it allows them to compare their investment holdings and better understand their overall asset allocation.
- Universal Checkbook. The Universal Checkbook is tremendously useful. It’s an online tool that allows you send money to anyone, anywhere with just a few swipes and taps on your smartphone or tablet. You enter your directions into the online or mobile app, and Personal Capital transfers the money to your place of choice – free of charge. It also allows direct check deposit via photo. Pretty cool stuff.
- Friendly Reminders – Personal Capital includes an awesome automated email feature that alerts you about weekly changes in your net worth. You can get additional information and even bill alert reminders.
- Tax Benefits – Personal Capital offers several tools to help reduce your overall taxable income and even teach you about tax lost harvesting, which involves selling losses to offset gains in a given year, thus lower your capital gains tax.
- Fee Analyzers - You’ll find several investment fee analyzers available to use for free. These will check your 401k fees and other mutual fund or investment fees to let you know how much you’re paying in fees over time. This is good because in my experience, most people are unaware of how much they are throwing away in fees.
- Performance Checker – In keeping with the point above, most people also don’t understand that actively managed mutual funds often under-perform the market on the whole, and more particularly, the closest related stock index. This tool will show you how your investments compare to the comparable index. Hopefully, this will drive people towards passively managed index funds and ETFs.
- Asset Allocation – There is a tool that describes exactly how your investments break down into asset classes, such as foreign stocks, domestic stocks, bonds, and cash equivalents. This can be helpful for the individuals who don’t know what they hold in investment classes.
- Sound Principals – The whole company seems to embrace some form of passive, index investing.
- Investment Management Fees - Their investment management service isn’t horribly priced, but it’s a bit too high for me. Their website states that their stock portfolios have outperformed a basic Vanguard portfolio. It that’s the case, good for them, but I’d like to know what they are doing. For myself, I’ll stick to a basic Vanguard ETF portfolio. Remeber that this service is optional, and is the equivalent of hiring a financial advisor or wealth management firm.
- Since ironing out the early bugs, there really isn’t anything ugly remaining about the service. It’s exceptional for a free tool.
Personal Capital Review Summary
I love the free services provided by Personal Capital. They offer a lot and ask for nothing in return. I wouldn’t pay for their investment advice, but their fees are lower than many financial advisors, so I’ll leave that up to you.
Bottom line, grab a free account today. You won’t be sorry!